Press Releases

Titus Wouda Kuipers named new CEO of Fontem Ventures


Fontem Ventures, owner of the leading vaping range, blu, has appointed Titus Wouda Kuipers as its new CEO.

Mr Wouda Kuipers, who previously worked as Operations Director at Fontem Ventures’ parent company, Imperial Brands, brings over 25 years in marketing & sales, manufacturing, supply and R&D, and takes over the helm at an exciting time for the vaping category and the blu brand.

Mr Wouda Kuipers said: “I am delighted to be taking over the leadership of Fontem Ventures. So much good work has already been achieved: today, blu is one of the world’s most recognisable vaping brands and Fontem one of the category’s most important advocates.”

“The category, however, continues to evolve rapidly and there is still much work to do to ensure we harness the latest technology in order to strengthen and improve our product range so that it meets the growing expectations of our customers.

“In the context of a changing nicotine market, there is also much debate around the future of non-tobacco alternatives, including appropriate regulatory frameworks. I am determined that Fontem Ventures remains at the forefront of these discussions, investing in the necessary product innovation, scientific research and world-class manufacturing standards that will secure our long term success.”

Titus Wouda Kuipers succeeds Arthur van Benthem who is leaving Fontem to pursue other interests.

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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