Press Releases

Fontem Ventures welcomes Royal College of Physicians report endorsing e-cigarettes as less harmful alternative to smoking


AMSTERDAM, April 28, 2016 – Fontem Ventures has welcomed the Royal College of Physicians (RCP) report on e-cigarettes and its conclusions that vaping products offer not only a significantly less harmful alternative to tobacco, but also an important tool for overall public health.

“The RCP’s findings support those of Public Health England and make and important contribution to the growing scientific consensus that e-cigarettes have a positive role to play in advancing tobacco control policies and tobacco harm reduction worldwide,” said Marc Michelsen, Senior Vice President of Corporate Affairs and Communications.

importantly, the RCP has concluded that e-cigarettes are not acting as a gateway to smoking, and nor are they contributing to any ‘renormalisation’ of smoking in society. That is because they are overwhelmingly used by current and former tobacco smokers.

“While e-cigarettes are not marketed as smoking cessation products the fact remains that tens of thousands of smokers around the world have used the devices to either quit or dramatically reduce their consumption of tobacco,” said Michelsen. “The RCP should therefore be commended for shedding light on the reality of the situation and acknowledging the potential of e-cigarettes as a tobacco harm reduction tool that, according to Public Health England, represents only 5% of the risks of smoking.”

To read the full report, please visit:

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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