Press Releases

Fontem Ventures welcomes latest advice on e-cigarettes from UK National Centre for Smoking Cessation and Training


Amsterdam, 25 February – Fontem Ventures today welcomed the latest guidance on e-cigarettes from the UK’s National Centre for Smoking Cessation and Training (NCSCT).

“The NCSCT should be applauded for providing solid, unbiased and supportive advice to both smokers and the services they access,” said Marc Michelsen, Senior Vice President Corporate Affairs and Communications. “This type of high level, very practical support for people who want to try e-cigarettes as an alternative to tobacco shows empathy and understanding. It is also fundamentally important considering the mixed and misleading messages that smokers are constantly exposed to in the media.”

In its document, the NCSCT states that “e-cigarettes are considerably safer than smoking cigarettes, are popular with smokers and that they have a role to play in reducing smoking rates.“

 Further, it provides friendly and accessible advice to smokers about nicotine, flavours, product choices and more. To access the full NCSCT document please click here.

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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