Press Releases

Fontem Ventures, owner of blu, responds to FDA statement on Youth Access Prevention


Charlotte, NC – September 12th 2018 – Fontem Ventures strongly believes that e-vapor products like blu and myblu™ are to be used only by adult smokers. Minors should not use any tobacco or nicotine products, and we fully support and advocate for both legislation prohibiting sales of vaping products to minors and the ongoing FDA enforcement action against retailers selling e-vapor and other tobacco products to minors.

We are evaluating today’s request and statement from the FDA. On youth access, we have common aims. We welcome the opportunity to demonstrate, and work with the FDA to further strengthen, our youth access prevention policies and procedures. We will continue to work with regulators in the US and elsewhere to implement best practices in all our commercial activities.

Since 2009, blu has marketed e-vapor products to adult smokers in the US and around the world in a responsible manner. While youth smoking rates and use of combustible tobacco products have declined¹ in the US, in line with trends in adult use, we fully understand and share current public concern about youth use of e-vapor products.

Marketing and Youth Access Prevention
blu adheres to marketing and advertising standards that ensure all communications are intended for, and presented to, adult audiences only. We also take proactive measures to ensure responsible sales practices, both on our own online storefront and through third-party online and brick-and-mortar retail locations:

1. We conduct a thorough online age verification process via third party vendors Veratad and Experian, in addition to mandatory manual ID checks for anyone with a date of birth that shows them to be under 27.
2. We monitor all transactions for evidence of fraudulent activity, unauthorized wholesaling, or sales by proxy where products could potentially reach non-adult users.
3. We require a commitment from vape store partners to prohibit underage access.
4. We require retail partners’ compliance with all applicable local, state, and federal laws.
5. We conduct post-market surveillance to flag any concerning demographic trends.

We look forward to working with FDA to address this critical issue.

¹Tobacco Use Among Middle and High School Students — United States, 2011–2016

About Fontem Ventures
Fontem Ventures, a subsidiary of Imperial Brands plc, is the owner of the blu e-cigarette brand. Headquartered in Amsterdam, the Netherlands, Fontem Ventures’ purpose is to drive electronic vaping technology forward, and deliver something better to smokers and vapers around the world.

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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