Press Releases

Fontem Ventures Backs UK Parliamentary Committee’s Call To Relax Vaping Regulation


Amsterdam, Netherlands, August 17th 2018 – Fontem Ventures, owner of leading e-vapour brand blu, wholeheartedly supports recommendations from the UK House of Commons Science and Technology Committee to relax obstructive regulations hampering the UK’s vaping sector.

We have been engaging with adult smokers across the UK during the past six months following the launch of the myblu vaping device, educating them around the benefits of vaping while encouraging them to make the switch from traditional tobacco products. However, current regulations restricting the advertising of e-vapour products have fundamentally hampered our progress.

Ross Parker, Director of Corporate Affairs & Communications at Fontem Ventures said: “We’ve long argued that e-cigarettes are a less harmful alternative for adult smokers and that claims they were a ‘gateway’ to conventional smoking simply didn’t stand up to scrutiny.”

“Currently, 40 per cent of UK smokers haven’t even tried vaping and adopting a more progressive approach to advertising would improve education around the benefits of vaping. These advertising restrictions are currently the primary barrier to smokers trialling a less harmful alternative to combustible tobacco.”

The committee heard that e-cigarettes are significantly less harmful than conventional cigarettes. Fontem Ventures research into its myblu pod based e-vapour system has shown that toxicant levels were up to 99% less in myblu™ vaping aerosols than in cigarette smoke.

The full Science & Technology Committee report is published at:

About Fontem Ventures
Fontem Ventures, a subsidiary of Imperial Brands PLC, is the owner of the blu e-cigarette brand. Headquartered in Amsterdam, the Netherlands, Fontem Ventures’ purpose is to drive electronic vaping technology forward, and deliver something better to smokers and vapers around the world.

Media Contacts
Ross Parker
Director of Corporate Affairs & Communications, Fontem Ventures

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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