Press Releases

Fontem Ventures Acquires Nerudia


Fontem Ventures, owner of market leading electronic vapour brand blu, and part of the Imperial Brands PLC portfolio, has acquired Nerudia.

Fontem is focused on the rapidly growing e-vapour sector, and blu is one of the leading EVP brands in the UK, USA, France and Italy.

The acquisition of Nerudia further enhances Fontem’s capabilities in innovation and regulatory compliance, and adds significant GMP manufacturing capacity at Nerudia’s MHRA (Medicines and Healthcare products Regulatory Agency) licensed facility in Liverpool, UK.

Titus Wouda Kuipers, Chief Executive of Fontem Ventures, commented ‘In blu, we have one of the best e-vapour brands in the world and we continue to focus on improving the consumer experience. Vaping technology is continually evolving and in October 2017 we substantially enhanced our technical capabilities with the acquisition of the e-vapour innovation business Nerudia’.

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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