Press Releases

Fontem acquires leading vaping brand blu eCigs


blu eCigs, the number one e-cigarette brand in the United States and a market leader in the United Kingdom, has now been acquired by Fontem Ventures. We are proud to grow our portfolio of high-quality consumer goods and welcome blu to the Fontem family.

blu eCigs was founded in 2009 by noted entrepreneur and Australia native Jason Healy. Since then, blu has consistently led the way in quality and consumer experience. In 2015, blu has come to its natural home and become a brand of Fontem Ventures, the innovative consumer goods company, committed to developing and growing a portfolio of attractive, exciting and relevant products which meet consumer needs today and tomorrow.

blu e-cigarettes are helping advance the industry through awareness, education, studies, advances in product design and product availability. With the constant evolution of e-cigarettes, blu remains an industry leader and innovator.

blu already shares our commitment to the best possible processes, ingredients and components in an effort to provide the highest quality for consumers. Fontem will now bring its expertise to the table to further develop blu as the electronic vaping product of choice in key markets.

Marc Michelsen, Corporate Affairs Director at Fontem Ventures, explained: “The marriage between blu and Fontem Ventures is a logical one, and one that I’m very happy to be able to announce. blu is a market leader in the United States and the United Kingdom because it marries great consumer experience with high quality components and ingredients. Fontem’s commitment to quality ensures that blu has found a great new home.”

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

[contact-form-7 404 "Not Found"]