Learn more about our Youth Access Prevention policies.
Learn why with robust product quality, safety, and manufacturing standards are vital.
Learn why we believe flavours are key to help adult smokers transition to vaping.
Learn why we believe vape e-liquid standards need to rise across the industry.
Learn how scientific research shows vaping poses no danger to bystanders.
Learn more about marketing blu vape products, and why our products are for adult smokers only.
Learn more about why pod-based vape devices give adult smokers a consistent vaping experience.
Learn why imposing excise tax on vaping products could be bad for public health.
Learn more about our policy on sustainability.
Our E-Vapour Brand
blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.
Our Technology Partner
Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.
Our Parent Company
Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.