About Us

We are committed to creating satisfying experiences for adult smokers through rigorous consumer insights, scientific research, and innovation.

Our Story

blu is a global vape brand recognised as a leader in consumer insights, scientific research and innovation for e-vapour. We are proud to contribute to the growing body of scientific evidence that builds medical and regulatory believe in the contribution e-vapour products can make to tobacco harm reduction and better public health outcomes for adult smokers


The first e-cigarette was invented by Hon Lik, and in 2003 he took out a patent in China, the US and the EU under his company’s name Dragonite International Ltd.

In 2013 Imperial Brands partnered with Dragonite, acquiring the global patents for Hon Lik’s core vapour technologies.

Fontem Ventures was founded as a wholly owned subsidiary of Imperial Brands in 2013, in order to invest in and commercialise Next Generation Products (NGP) with a primary focus on e-vapour.


The Australian entrepreneur Jason Healy first spotted e-cigarettes in 2009 at the time of the first smoking bans in the US.

As a smoker, he wanted to be able to enjoy the ritual and satisfaction of smoking, but without the harmful chemicals and bad smell. Jason wanted to continue to smoke but on his own terms, so he created blu.

In 2012, Jason Healy sold blu to Lorillard, the oldest tobacco company in the US. And, three years later it was acquired by Fontem Ventures and became part of Imperial Brands PLC.


In 2017 Imperial Brands acquired Next Generation Product (NGP) technology and innovation leader Nerudia to complement Fontem Ventures
capabilities and to strengthen its NGP innovation pipeline.

Nerudia researches and develops new technology in the different next generation product categories including e-vapour, heated tobacco, oral nicotine and cannabis.

Life at Fontem Ventures

Working at Fontem Ventures gives you the chance to join one of the fastest growing and dynamic consumer goods industries – vaping. It will enable you to contribute to tobacco harm reduction on a global scale by helping the world’s one billion+ adult smokers have access to a less harmful alternative to smoking cigarettes.

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blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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