Based in Amsterdam, Fontem Ventures is responsible for the consumer insights, commercial operations and marketing behind to blu.
Based in Liverpool, Nerudia is responsible for the product technology, innovation and quality assurance behind blu.
At Fontem we have an employee Social Committee that works to deliver a full program of employee instigated and lead social activities for everyone to participate in and enjoy.
At Fontem we know how important learning is and that’s why we believe in giving our employees support to unlock their potential.
You should feel part of our organisation from the moment you choose to join us.
Our E-Vapour Brand
blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.
Our Technology Partner
Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.
Our Parent Company
Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.