Blu is one of the world’s most well known vape brands. With a wide range of different e-liquid flavours and nicotine strengths, blu has helped millions of adult smokers transition to vaping.

Vaping is not new

Over 40 million smokers have switched to vaping but there is still confusion about e-cigarettes, and if adult smokers should trust them. So we created this video to explain how our products are made and help demystify the vape category.

Quality matters

With continuous product development, robust scientific research and state of the art manufacturing processes adult smokers and vapers can trust the quality of blu products anywhere in the world.


Pod System

myblu is a closed pod-based vape system which means the e-liquid is contained in a pre-filled pod that slots into the device. It’s easy, simple and clean. It also ensures that the device is manufactured to strict product standards and is compliant with government regulation.



blu e-liquids come in a wide variety of flavours and nicotine strengths to provide the variety needed for adult smokers to transition to vaping. Our e-liquids adhere to strict quality standards and we have 100% traceability of all the ingredients used.

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blu vape devices use lithium-ion batteries just like other consumer electronic devices such as mobile phones and laptops. The battery in a blu device can easily and quickly be recharged using a USB cable that comes with each product.

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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