About Vaping

"Innovation and technology now allow us to decouple nicotine from the harmful effects of burning tobacco and inhaling cigarette smoke"

Dr Grant O'Connell
Regulatory and Scientific Affairs

Tobacco Harm Reduction

Dr Grant O’Connell explains why scientific substantiation of vaping being less harmful than smoking and adult smoker acceptance of vaping as a satisfying alternative to cigarettes are both essential for realizing tobacco harm reduction on a population level.

blu was founded in the USA in 2009 and is one of the original e-cigarette brands. It was acquired by Fontem Ventures in 2015. As one of the world’s most recognizable vape brands, blu offers adult smokers’ choice through high-quality e-vapour products and e-liquids.

Nerudia was established in 2013 and became part of Imperial Brands in 2017. It is the home of innovation and technology R&D for Next Generation Products (NGP) which includes e-vapour, heated tobacco and oral nicotine delivery. Nerudia is dedicated to creating a world where smokers have choice.

Fontem Ventures is a subsidiary of Imperial Brands PLC, a global consumer organisation and the fourth largest international tobacco company in the world, operating across 120 markets.

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