December 3 2014 – In the midst of conflicting evidence about whether children may be using EVPs as a gateway to tobacco, Fontem Ventures today reasserted its view that EVPs must remain an adults-only product.
A study published by the Welsh Government today, states that 6% of 10 to 11-year-olds in Wales said they had used e-cigarettes, compared to 2% who had smoked tobacco.
Fontem Ventures, Britain’s leading electronic vaping company, whose first UK product, Puritane® is on sale at Boots the Chemist, have reiterated their commitment to ensuring that electronic vaping products are marketed and sold to adults only.
Marc Michelsen, Fontem Ventures Director Communications & Public Affairs said: “The electronic vaping category must remain adults-only.
“That means strict marketing guidelines to ensure that e-vapour products are not being targeted at children or non-smokers – our own Marketing Standard is already leading in this regard – as well as no flavours or packaging obviously directed to children. It is vital that any emerging regulation supports this view.”
Health Minister Mark Drakeford has expressed concern, as a result of the findings by the Welsh Government, that e-cigarettes may act as a gateway to and re-normalise smoking. However, a recent and conflicting study from the Office of National Statistics suggests that the concern e-cigarettes are a gateway to smoking are unfounded.
In addition to this, in September 2014, Action on Smoking and Health (ASH), released a report, analysed by Public Health England, which actually found that most young people (91%) have never tried an electronic cigarette and 2% of children who have not tried tobacco have ever tried an e-cigarette.