Amsterdam, March 16, 2018 – Fontem Ventures, a pioneer in e-vapour technologies, has acquired an equity stake in Cosmic Fog Vapors, an iconic innovator in high quality e-vapour liquids.
Founded in 2013 by Brant Peto and Rob Crossley, Cosmic Fog has an excellent reputation for developing unique flavours with significant appeal to adult vapers. Their products are sold in more than 5,000 vape stores in the USA and in more than 60 countries around the world.
Liquids are the largest contributor to the value of the global e-vapour sector.
Commenting on the deal, Fontem Ventures’ Chief Executive Officer, Titus Wouda Kuipers, said “we’re excited about this partnership with Cosmic Fog. Working alongside them shows our commitment to seeing the vaping category grow and prosper.
“Becoming a partner in Cosmic Fog demonstrates that we love their passion and entrepreneurship. We see a great opportunity to learn from their expertise, particularly in the vape shop sales channel.”
“Cosmic Fog will continue to do what it does best – develop unique, high quality liquids with huge appeal to adult vapers.”
Brant Peto, Co-Founder of Cosmic Fog, said “Our partnership with Fontem allows us to leverage its experience in e-vapour, including in regulatory compliance, ensuring that our customers enjoy continued access to our products as international e-vapour markets mature.”
Co-Founder Rob Crossley said “We see this partnership as hugely beneficial, not only to our company but to the category as a whole, as it demonstrates Fontem’s support for a variety of vaping formats, including open systems.”
Stifel acted as exclusive financial advisor to Cosmic Fog Vapors in this transaction.
About Fontem Ventures
Fontem Ventures, a subsidiary of Imperial Brands PLC, is the owner of the blu e-cigarette brand. Headquartered in Amsterdam, Netherlands and with a Research & Development centre in Liverpool, UK, Fontem Ventures’ purpose is to drive electronic vaping technology forward, and deliver something better to smokers and vapers around the world.
About Cosmic Fog Vapors
Founded in Orange County, California in 2013, Cosmic Fog Vapors sells branded e-liquid products in the US and other markets for use in ‘open system’ e-vapour devices. It also supplies liquids to third parties. www.cosmicfogvapors.com
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