UK government health agency evidence review reiterates that vaping poses only “a small fraction” of the risks of smoking, and that UK data shows use of e-cigarettes among young people who have never smoked remains negligible
FONTEM VENTURES: LEADING IN VAPING THROUGH INNOVATION
Thought Leadership on Lifestyle Energy
Our Lifestyle Energy (LSE) portfolio is for people who always strive for more and look for solutions to get the best from their lives. Our innovative ultraportable products deliver smart energy on the go, allowing consumers to get the boost they need without the calories they don’t want. Our first entry into this new but fast-developing Lifestyle Energy category, RE/ON Energise is a pocket energy supplement, comprised of an instant-melt powder: perfectly designed to fit seamlessly into busy on-the-go lifestyles. RE/ON is not just another product – it’s a whole new lifestyle, attitude and spirit.
OUR VIEWS ON VAPOUR
There are an estimated 28 million vapers worldwide in 2017 more than double the number there were in 2015, and the opportunity to attract the estimated 860 million smokers worldwide with Electronic Vapour Products (EVPs) is still largely unexplored. Vaping is already a much larger market than nicotine replacement therapies like gums and patches – and is forecast to surpass $15 billion by 2019.
The growth of vaping has been a truly consumer-led revolution. The staggering growth in sales of EVPs shows they meet a range of social and lifestyle needs. There is also a growing consensus that they may also contribute to significant public health benefits, as supported by an increasingly large number of public health professionals, including Public Health England and Belgium’s Superior Health Council. EVPs are, for the vast majority of users, a new alternative for some or all of the tobacco products they use.
At Fontem we believe that vaping is the future, and we can continue to innovate new products that provide more choice to consumers while also focusing on the quality and safety our customers demand and deserve.
blu offers something better. A range of EVPs to suit all lifestyles. blu consumers will enjoy stylish design, award-winning flavours and consistent quality.
Visit blu website
RE/ON Energise is a pocket energy supplement, comprised of an instant-melt powder, providing urban, active, on-the-go consumers with an effective alternative to conventional energy products.
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