Fontem Ventures' transformative purpose is to create something better for the world's smokers
blu offers something better. A range of vaping products to suit all lifestyles. blu consumers will enjoy stylish design, award-winning flavours and consistent quality. We believe that vaping products advertising and promotional marketing activities should be directed at Adults. Our e-vapour products Marketing Standards embrace marketing practices which reflect this clear focus.
Visit blu website
RE/ON Energise is a pocket energy supplement, comprised of an instant-melt powder, providing urban, active, on-the-go consumers with an effective alternative to conventional energy products.
Commercial Director - Vapour
Richard was appointed as CEO of Fontem Ventures and Commercial Director – Vapour for Imperial Brands in April 2018. He previously headed up Imperial Brands Group Transformation and HR, having joined Imperial in October 2016. Richard has 30 years of international experience in consumer goods and banking. After an early career leading sales & marketing teams in Europe, he performed global CFO roles in both Allied Domecq and Standard Chartered. He was President and CEO of SC First Bank, South Korea’s largest foreign investor and has held several public non-executive board positions. In his current role he leads the Fontem Ventures Amsterdam team, which is focused on the development of our vapour commercial strategies and branding.
Commercial Development Director
Peter is Commercial Development Director at Fontem Ventures, responsible for all commercial operations including traditional retail, vape channel and digital. He has a successful marketing and sales background in a 16 year career with Fontem Ventures’ parent company Imperial Brands. In his previous role Peter was Head of West and New Brand Development in Global Brand Marketing, based in Bristol, and before that Peter was responsible for managing the Irish market.
Director of Corporate Affairs & Communications
Ross is responsible for corporate affairs engagement plus internal and external communication for the blu e-vapour business. He joined Fontem from Imperial Brands HQ in Bristol, where he spent four years leading the Fiscal Affairs team. In previous roles, he was one of the Secretariat to the Independent Commission on Banking in the UK; an advisor to the governments of Nigeria, South Africa and the Dominican Republic on the privatization of utilities; and one of the team who set up the first competition authority in Tanzania. Ross has an MA in Philosophy, Politics and Economics from the University of Oxford and a postgraduate qualification in Public Administration from the University of York.
Head of Marketing
Eva is Head of Marketing at Fontem Ventures, responsible for global brand positioning, brand strategy and activation of blu. She joined Fontem from ASICS where she spent the last nine years in various European and global marketing roles. In her role as Global Advertising Manager, she led global brand and product campaigns. Eva holds a BA in International Marketing from Nuertingen-Geislingen University (HfWU) in Germany, including a one year exchange at California State University.
Onur is Fontem Ventures Strategy Director. Onur has spent 11 years working on strategy and turnaround work in the consumer and retail space at McKinsey & Co in London, and
more recently as an independent consultant. He studied for an MSc Finance at Erasmus University, and has an MBA from INSEAD.
Bogdan is Finance Director at Fontem Ventures and has been a Director of Fontem International since 2015. His previous roles within Imperial Brands include Head of Finance Global Planning & International Operations, Director of Imperial Tobacco International Limited and Finance Director for Russia & Belarus at Imperial Tobacco. He has a BSc Finance from the University of Ljubljana, Slovenia.